More than a television personality

Presenting Cobalt At Home

Presenting Cobalt At Home

Fashioning a Home Decor Brand “Fresh” and “modern” were the words my client used in briefing me to create a logo for Cobalt At Home. In addition to creating the logo and brand guide, I created a selection of collateral—including this direct mail piece. For this...

MD: How to Look and Feel More Beautiful!

MD: How to Look and Feel More Beautiful!

This video was created for MD, a premium hair, skin, lash and wellness brand, to showcase their wide variety of products. For this project, I cast the models, product photographer, videographer, voiceover talent, make-up artist, and stylist. I directed the shoot,...

Holiday Glamour Public Relations Campaign

Holiday Glamour Public Relations Campaign

Holiday Glamour Press Release and Product Presentation For this client, I was the contact for all press and responsible for getting as many placements as possible in fashion magazines and blogs. This is the brochure that I developed as part of the public relations...

Direct Sales Recruiting Ad

Direct Sales Recruiting Ad

An Invitation to Join the Company As the only full-time writer at Simply You, I was instrumental in developing and monitoring the voice of the company. When writing marketing materials in the direct selling industry, the message must always be delivered in a friendly,...

Catalog Page: Simply You

Catalog Page: Simply You

Naming a Premium Brand I was asked to develop name options for a new upscale, premium jewelry brand. The committee chose "SY by Simply You", which was my pick as well. The inspiration for the name came from so many other renowned designer collections that incorporate...

Website: www.simplyyou.com

Website: www.simplyyou.com

Putting It Together For the Spring/Summer catalog and website, I was responsible for booking all models, stylist and make-up talent, resulting in these fashionable, striking images. In addition to art directing the homepage, I worked with a SEO expert to write the...

Catalog Page: Swarovski/Touchstone

Catalog Page: Swarovski/Touchstone

Beach House Beauty For this Spring/Summer catalog, I booked all photographers, models, hair and make-up talent and stylist. I also scouted this pretty little beach house; the late afternoon light made for incredible shots! Check out the "blue diamonds" crystal jewelry...

Catalog Page: Swarovski/Touchstone

Catalog Page: Swarovski/Touchstone

The Best Selling Necklace of the Season For this catalog I was responsible for casting all photographers, models, hair and make-up talent and stylist. I also wrote all copy; and art directed the project. In addition, I contributed numerous jewelry designs. The...

Swarovski Holiday Release

Swarovski Holiday Release

Product Drives Sales For this special limited edition Holiday release, I designed all of the jewelry, hired the photographer, art directed the flyer, and wrote the copy. Shown are only a few of the designs that sold out in less than 24 hours!

Spring/Summer Catalog Cover: Swarovski/Touchstone

Spring/Summer Catalog Cover: Swarovski/Touchstone

Summer Catalog from Concept to Completion For this catalog I was responsible for booking both the product and model photographers; casting the models, hair and make-up talent, stylist, and scouting locations. Since it was shot in November, we decided on Laguna Beach,...

Little Black Dress Catalog Cover: Swarovski/Touchstone

Little Black Dress Catalog Cover: Swarovski/Touchstone

Creating A High Fashion Cover on a Low Fashion Budget! With only one week to develop a cover concept, I decided to go with a $200 stock image. The problem with the image was that the model had over-tweezed eyebrows and her eye color was dull.I enlisted the help of a...