3f6f4140057807.5606ccdac89baSummer Catalog from Concept to Completion

For this catalog I was responsible for booking both the product and model photographers; casting the models, hair and make-up talent, stylist, and scouting locations.

Since it was shot in November, we decided on Laguna Beach, California as the location. This cover shot was done right on the beach.

I also contributed a significant amount of jewelry designs, all art direction and wrote all of the copy. The whimsical flower necklace and earrings set, shown here, was also one of my creations.