Be an IT Girl!

More than once I’ve had the good fortune of working with Jamie Kern Lima, Founder of IT Cosmetics. (IT stands for ‘Innovation Technology’.)  Not only is Jamie a delight to work with, but I will give you my word that her products are INCREDIBLE!! Everyone (including myself) is in love with…

Try One for Sighs

Laurence Graff, the billionaire British jeweler, produced this shockingly beautiful 132.55-carat “Golden Empress” necklace. It was created from a 299-carat rough diamond sourced from the famous Letšeng mine in Lesotho, South Africa.  The 299-carat rough diamond also yielded eight satellite stones — six pear-shaped fancy yellows and two round brilliants. How…

Presenting Cobalt At Home

Fashioning a Home Decor Brand “Fresh” and “modern” were the words my client used in briefing me to create a logo for Cobalt At Home. In addition to creating the logo and brand guide, I created a selection of collateral—including this direct mail piece. For this project I hired the photographer, product stylist, fashion…

Direct Sales Recruiting Ad

An Invitation to Join the Company As the only full-time writer at Simply You, I was instrumental in developing and monitoring the voice of the company. When writing marketing materials in the direct selling industry, the message must always be delivered in a friendly, "as-if-we-are-sisters" tone. Please contact me to view…

Catalog Page: Simply You

Naming a Premium Brand I was asked to develop name options for a new upscale, premium jewelry brand. The committee chose "SY by Simply You", which was my pick as well. The inspiration for the name came from so many other renowned designer collections that incorporate initials: for example CK One…