Try One for Sighs

Laurence Graff, the billionaire British jeweler, produced this shockingly beautiful 132.55-carat “Golden Empress” necklace. It was created from a 299-carat rough diamond sourced from the famous Letšeng mine in Lesotho, South Africa.  The 299-carat rough diamond also yielded eight satellite stones — six pear-shaped fancy yellows and two round brilliants. How…

Presenting Cobalt At Home

Fashioning a Home Decor Brand “Fresh” and “modern” were the words my client used in briefing me to create a logo for Cobalt At Home. In addition to creating the logo and brand guide, I created a selection of collateral—including this direct mail piece. For this project I hired the photographer, product stylist, fashion…

MD: How to Look and Feel More Beautiful!

This video was created for MD, a premium hair, skin, lash and wellness brand, to showcase their wide variety of products. For this project, I cast the models, product photographer, videographer, voiceover talent, make-up artist and stylist. I directed the shoot, wrote the script and chose the music. I even appear in…

Holiday Glamour Public Relations Campaign

Holiday Glamour Press Release and Product Presentation For this client, I was the contact for all press and responsible for getting as many placements as possible in fashion magazines and blogs. This is the brochure that I developed as part of the public relations campaign created to land placements during…

Direct Sales Recruiting Ad

An Invitation to Join the Company As the only full-time writer at Simply You, I was instrumental in developing and monitoring the voice of the company. When writing marketing materials in the direct selling industry, the message must always be delivered in a friendly, "as-if-we-are-sisters" tone. Please contact me to view…

Catalog Page: Simply You

Naming a Premium Brand I was asked to develop name options for a new upscale, premium jewelry brand. The committee chose "SY by Simply You", which was my pick as well. The inspiration for the name came from so many other renowned designer collections that incorporate initials: for example CK One…

Website: www.simplyyou.com

Putting It Together For the Spring/Summer catalog and website, I was responsible for booking all models, stylist and make-up talent, resulting in these fashionable, striking images. In addition to art directing the homepage, I worked with a SEO expert to write the copy/content. The combination of the fresh design supported…

Catalog Page: Swarovski/Touchstone

Beach House Beauty For this Spring/Summer catalog, I booked all photographers, models, hair and make-up talent and stylist. I also scouted this pretty little beach house; the late afternoon light made for incredible shots! Check out the "blue diamonds" crystal jewelry that I created; the cigar-band style ring became a…