Website: www.simplyyou.com

Putting It Together For the Spring/Summer catalog and website, I was responsible for booking all models, stylist and make-up talent, resulting in these fashionable, striking images. In addition to art directing the homepage, I worked with a SEO expert to write the copy/content. The combination of the fresh design supported…

Catalog Page: Swarovski/Touchstone

Beach House Beauty For this Spring/Summer catalog, I booked all photographers, models, hair and make-up talent and stylist. I also scouted this pretty little beach house; the late afternoon light made for incredible shots! Check out the "blue diamonds" crystal jewelry that I created; the cigar-band style ring became a…

Catalog Page: Swarovski/Touchstone

The Best Selling Necklace of the Season For this catalog I was responsible for casting all photographers, models, hair and make-up talent and stylist. I also wrote all copy; and art directed the project. In addition, I contributed numerous jewelry designs. The necklace in this photo, which I developed, became…

Swarovski Holiday Release

Product Drives Sales For this special limited edition Holiday release, I designed all of the jewelry, hired the photographer, art directed the flyer, and wrote the copy. Shown are only a few of the designs that sold out in less than 24 hours!

Spring/Summer Catalog Cover: Swarovski/Touchstone

Summer Catalog from Concept to Completion For this catalog I was responsible for booking both the product and model photographers; casting the models, hair and make-up talent, stylist, and scouting locations. Since it was shot in November, we decided on Laguna Beach, California as the location. This cover shot was…