Summer Catalog from Concept to Completion
For this catalog I was responsible for booking both the product and model photographers; casting the models, hair and make-up talent, stylist, and scouting locations.
Since it was shot in November, we decided on Laguna Beach, California as the location. This cover shot was done right on the beach.
I also contributed a significant amount of jewelry designs, all art direction and wrote all of the copy. The whimsical flower necklace and earrings set, shown here, was also one of my creations.