Try One for Sighs
Laurence Graff, the billionaire British jeweler, produced this shockingly beautiful 132.55-carat “Golden Empress” necklace. It was created from a...
Presenting Cobalt At Home
Fashioning a Home Decor Brand “Fresh” and “modern” were the words my client used in briefing me to create a logo for Cobalt At Home. In addition to...
And the Best Dressed Oscar Goes To
Apparently wearing red on the red carpet is a "no-no"; but I think Charlize Theron stole the show in this spectacular dress from Christian Dior! Was...
MD: How to Look and Feel More Beautiful!
This video was created for MD, a premium hair, skin, lash and wellness brand, to showcase their wide variety of products. For this project, I cast...
Holiday Glamour Public Relations Campaign
Holiday Glamour Press Release and Product Presentation For this client, I was the contact for all press and responsible for getting as many...
Direct Sales Recruiting Ad
An Invitation to Join the Company As the only full-time writer at Simply You, I was instrumental in developing and monitoring the voice of the...
Catalog Page: Simply You
Naming a Premium Brand I was asked to develop name options for a new upscale, premium jewelry brand. The committee chose "SY by Simply You", which...
Website: www.simplyyou.com
Putting It Together For the Spring/Summer catalog and website, I was responsible for booking all models, stylist and make-up talent, resulting in...
Catalog Page: Swarovski/Touchstone
Beach House Beauty For this Spring/Summer catalog, I booked all photographers, models, hair and make-up talent and stylist. I also scouted this...
Catalog Page: Swarovski/Touchstone
The Best Selling Necklace of the Season For this catalog I was responsible for casting all photographers, models, hair and make-up talent and...
Swarovski Holiday Release
Product Drives Sales For this special limited edition Holiday release, I designed all of the jewelry, hired the photographer, art directed the...
Spring/Summer Catalog Cover: Swarovski/Touchstone
Summer Catalog from Concept to Completion For this catalog I was responsible for booking both the product and model photographers; casting the...
Little Black Dress Catalog Cover: Swarovski/Touchstone
Creating A High Fashion Cover on a Low Fashion Budget! With only one week to develop a cover concept, I decided to go with a $200 stock image. The...