Be an IT Girl!

Be an IT Girl!

More than once I’ve had the good fortune of working with Jamie Kern Lima, Founder of IT Cosmetics. (IT stands for ‘Innovation Technology’.)  Not...

read more
Bookshelves Gone Glam

Bookshelves Gone Glam

I thought these white bookshelves were classically beautiful and perfectly styled. You can read more about how to style bookshelves on The Makerista...

read more
Try One for Sighs

Try One for Sighs

Laurence Graff, the billionaire British jeweler, produced this shockingly beautiful 132.55-carat “Golden Empress” necklace. It was created from a...

read more
Presenting Cobalt At Home

Presenting Cobalt At Home

Fashioning a Home Decor Brand “Fresh” and “modern” were the words my client used in briefing me to create a logo for Cobalt At Home. In addition to...

read more
Direct Sales Recruiting Ad

Direct Sales Recruiting Ad

An Invitation to Join the Company As the only full-time writer at Simply You, I was instrumental in developing and monitoring the voice of the...

read more
Catalog Page: Simply You

Catalog Page: Simply You

Naming a Premium Brand I was asked to develop name options for a new upscale, premium jewelry brand. The committee chose "SY by Simply You", which...

read more
Website: www.simplyyou.com

Website: www.simplyyou.com

Putting It Together For the Spring/Summer catalog and website, I was responsible for booking all models, stylist and make-up talent, resulting in...

read more
Swarovski Holiday Release

Swarovski Holiday Release

Product Drives Sales For this special limited edition Holiday release, I designed all of the jewelry, hired the photographer, art directed the...

read more