IMG_0945More than once I’ve had the good fortune of working with Jamie Kern Lima, Founder of IT Cosmetics. (IT stands for ‘Innovation Technology’.)  Not only is Jamie a delight to work with, but I will give you my word that her products are INCREDIBLE!! Everyone (including myself) is in love with her Celebration Foundation – a light powder foundation with great coverage—but no ‘caking’. It’s a very natural, flawless look: that’s why I loved it for my work on TV.

Jamie launched her collection on The Shopping Channel in Canada, and quickly rose to #1 in the make-up category due to the stellar quality of her products. She is now #1 at QVC in the US. And I predict, soon to be #1 at QVC in the UK. Congrats, Jamie, on your success—and high standards! Learn more about IT on their website: http://www.itcosmetics.com. Tell them Go To Fashion Guy sent you!